I’m intrigued by the possibility of developing apps for working with young people through supporting, advising and educating them in all aspects of personal development. Recently I came across iHobo from Depaul, a youth homelessness charity. The free app is designed to challenge perceptions around homelessness and is the work of charity Depaul UK and advertising agency Publicis London. The Charity identified that it needs to attract new donors to support it’s work, and promote itself to a younger audience, hence the app. According to Depaul:
“A young homeless person lives on your iPhone for three days. Take care of him, or his life could spiral out of control. You’ll need to be there for him, day and night, providing food, money, warmth and support. He’ll alert you when he gets into trouble or needs your help, and the speed of your response could be the difference between him making it through in one piece, or becoming addicted to drugs. Can you keep him on the straight and narrow?”
I haven’t downloaded the app yet to see it in action however I really like the way in which Depaul have identified where it needs to develop. They’re using a range of social media tools to do this, including youtube and mobile technology. Information available states that the app is designed to make you pay attention, and think about how you can make a difference. It uses Apple’s latest “Push Notification” technology to send alerts to you when iHobo needs help. With live interactive footage it is trying to make this virtual experience as real as possible. In all sorts of ways it is reaching its target audience through the very medium that they are using daily. How many of us are doing that in our youth work, or childrens services? What sort of things could we do with this if we put our minds to it? Not being technical minded I’m not sure how it all works however I’m sure that there can and will be more public service apps in the future.
iHobo is free to download so why not have a look and give it a try? Let me know your thoughts!