I’m curious about Channel 4s new idea for an SMS drama. Ivy4Evr is being promoted as “an educational project that deals with issues of sex and drugs as part of a frank and detailed drama.”
I’m interested to see how this progresses as it could be useful as a way in which to engage young people. However I am also wary about the declaration that this is free. They state that:
“If you text her back she will chat to you. Taking part is free but you will pay for any SMS you send to Ivy at your standard rate.”
When you look at the small print in the terms and conditions the whole point of the game is to engage with Ivy, that she will text you and that you need to respond to take part and that response is going to cost, so actually it isn’t free. Maybe I’m playing with semantics here but…..
Anyways, I’m keen to see how it moves forward and interested in the programes foundations. What about you?