Blogging for and about Youth Work and Young People

Archive for June, 2010

Channel 4 SMS Drama

I’m curious about Channel 4s new idea for an SMS drama. Ivy4Evr is being promoted as “an educational project that deals with issues of sex and drugs as part of a frank and detailed drama.”

The site itself looks very limited at the moment (or it could just be the impact I’m experiencing at the moment re. software downloads which I wrote about in a previous post).

I’m interested to see how this progresses as it could be useful as a way in which to engage young people. However I am also wary about the declaration that this is free. They state that:

“If you text her back she will chat to you. Taking part is free but you will pay for any SMS you send to Ivy at your standard rate.”

When you look at the small print in the terms and conditions the whole point of the game is to engage with Ivy, that she will text you and that you need to respond to take part and that response is going to cost, so actually it isn’t free. Maybe I’m playing with semantics here but…..

Anyways, I’m keen to see how it moves forward and interested in the programes foundations. What about you?

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Developing Apps for Charity and Youth Work

I’m intrigued by the possibility of developing apps for working with young people through supporting, advising and educating them in all aspects of personal development. Recently I came across iHobo from Depaul, a youth homelessness charity. The free app is designed to challenge perceptions around homelessness and is the work of charity Depaul UK and advertising agency Publicis London. The Charity  identified that it needs to attract new donors to support it’s work, and promote itself to a younger audience, hence the app. According to Depaul:

“A young homeless person lives on your iPhone for three days. Take care of him, or his life could spiral out of control. You’ll need to be there for him, day and night, providing food, money, warmth and support. He’ll alert you when he gets into trouble or needs your help, and the speed of your response could be the difference between him making it through in one piece, or becoming addicted to drugs. Can you keep him on the straight and narrow?”

I haven’t downloaded the app yet to see it in action however I really like the way in which Depaul have identified where it needs to develop. They’re using a range of social media tools to do this, including youtube and mobile technology. Information available states that the app is designed to make you pay attention, and think about how you can make a difference. It uses Apple’s latest “Push Notification” technology to send alerts to you when iHobo needs help. With live interactive footage it is trying to make this  virtual experience as real as possible. In all sorts of ways it is reaching its target audience through the very medium that they are using daily. How many of us are doing that in our youth work, or childrens services? What sort of things could we do with this if we put our minds to it? Not being technical minded I’m not sure how it all works however I’m sure that there can and will be more public service apps in the future.

iHobo is free to download so why not have a look and give it a try? Let me know your thoughts!

Working through uncertainty

I was at a meeting of the South East Youth Partnership (SEYP) International Committee up at the British Council Offices in London on Monday. The Committee comprises representatives from local authorities and the voluntary sector from across the South East Region. Our remit is to promote and support International Youth Work, with a particular focus on the youth in action programme funded through the European Commission.

As the committee started to plan ahead and look at International youth work strategically across the region it became obvious that we were trying to do this against a background of disquiet and uncertainty. With reductions in services happening across the South East most people were unsure whether they were going to actually be in post in October (the date we were planning a promotional and getting started event). Some services are in the middle of restructuring, others were going through their second or third round and yet others had not yet started.

We had a long discussion to decide what sort of an event we should put on, whether we should hold one at all and who to aim it at. In discussion it was clear that there was definitely no one shape fits all in terms of services. In West Sussex we are in the midst of restructuring to form an Integrated Youth Support and Development Service, incorporating the Youth Offending Service, the Youth Service and Connexions although who will actually deliver the services is still to be decided. In other areas there is no youth service with youth workers being in integrated teams managed through Children Services Managers.

It was felt that International Youth Work is starting to be seen as the ‘icing on the cake’ and a ‘nice to have’ so there was incertainty over how ‘managers’ may perceive the benefits of releasing staff to attend a training day on accessing funds in this way. However after much debate we decided that we should go ahead with a promotional / training event. With many grants ending in March 2011 (in particular the Youth Opportunity and Youth Capital Fund) the Youth In Action funding could be used as a means to support some of the work that was previously covered through the YOF funding. In particular the Youth Initiative part of the programme could be helpful as you don’t even need to go abroad to apply for and gain the funding. The event will be targeted predominantly at practioners.

So – the event is going to go ahead and I will post more details as it gets organised. In the meantime it is worth reflecting on the support that many colleagues need in this period of uncertainty……where Change is the only certainty!

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